Felt So Good

FSG Nepal team.jpg

Felt So Good was born in 2009 when founder Adele Zara Collinson was working in Asia and realised the potential of felt as a sustainable, eco-friendly material. With a background in design she knew her passion for a creative business was calling so she located a small cottage industry in Nepal that had sound ethics, safe environment and a minimal carbon footprint. 

Working with the team, Adele built up a unique design collection. Now she travels to Nepal three times a year to take out the new designs and ensure the company’s values and ethics are being upheld and strengthened. She now employs over 250 artisans and plans to open a second cottage industry which will provide local people with skills and employment currently unavailable in their remote area.

Felt So Good uses natural raw cotton, dyes are azo-free and products are 100% biodegradable and plastic-free. No machinery is used – all items are handcrafted, staff are local and need no transport –and the factory is completely pollution-free.


Used rice husks from the dyeing process make fertilizer for the local farmlands and all water is purified on site and reused. All packaging is biodegradable or recycled.

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Producers are paid well above the national average wage and the company is committed to non-discrimination, gender equity and freedom of association. Good working conditions are ensured and the issues and needs of staff are heard and met. 

Felt So Good is a member of The World Fair Trade Organisation, Sedex and BAFTS (The British Association of Fair Trade Shops & Suppliers).