Privacy Notice: Online Data
What data we need and why
The personal data we may collect from you includes:
Name, postal address, email address, payment details and any other information required to process and dispatch your order so that we can fulfil our contract with you.
Questions, queries, feedback or reviews you choose to leave if you email us or submit through the website.
Your email address and subscription preferences when you sign up to our emails, newsletters or alerts. Some of these allow us to better fulfil our contract with you, whereas other are used for marketing purposes but we will give you the option to choose between them.
Email interaction data – for example whether you open our emails and which links you click inside them.
Your IP (Internet Protocol) address, mobile device ID and details of which version of web browser you used.
Behavioural data which is collected via our website analytics tools and indicates how you use the site.
We collect data in order to:
Improve the website user experience.
Allow you to make transactions and buy from us.
Gather feedback to improve the services offered.
Identify what products and content are of most interest.
Respond to any feedback you send us, if you’ve asked us to.
Keep in touch with customers and website users who ask to be kept up to date on changes and news relating to Fair Trader.
How we collect your data
When you place an order or sign up for one of the communications we offer (eg emails, newsletters and alerts) you will be asked explicitly for some personal information as this will be needed to carry out your request.
Alongside this, we also use website analytics to gain a deeper understanding of how our website and communications are used by customers, website users and email recipients. This data is collected anonymously, so it cannot be connected with a named or otherwise identifiable individual and we use systems provided by third party providers, who are also GDPR compliant, to do this.
For example, our website is hosted by Wix, we use Mailchimp to send emails and we use Google Analytics tracking software to collect information about how you use our website. We use this data to help make sure the site is meeting the needs of its users and to help us make improvements.
Google Analytics stores information about:
The pages you visit.
How long you spend on each page.
How you got to the site.
What you click on while you’re visiting the site.
We do not collect or store your personal information (for example your name or address) so this information cannot be used to identify who you are.
What we do with your data
We will not:
Sell or rent your data to third parties.
Share your data with third parties for marketing purposes.
We will share your data if we are required to do so by law – for example, by court order, or to prevent fraud or other crime.
How long we keep your data
We will only retain your personal data for as long as:
It is needed for the purposes set out in this document.
The law requires us to.
In general, this means that we will only hold your personal data for a minimum of one year and a maximum of seven years.
Children’s privacy protection
Our services are not designed for, or intentionally targeted at, children 13 years of age or younger. We do not intentionally collect or maintain data about anyone under the age of 13.
How we protect your data and keep it secure
We are committed to doing all that we can to keep your data secure. We have set up systems and processes to prevent unauthorised access or disclosure of your data – for example, we protect your data using varying levels of encryption.
We also make sure that any third parties that we deal with keep all personal data they process on our behalf secure.
You have the right to request:
Information on how your personal data is processed.
A copy of the personal data that we hold on you.
That anything inaccurate in your personal data is corrected immediately.
You can also:
Raise an objection about how your personal data is processed.
Request that your personal data is erased if there is no longer a justification for us holding it.
Ask that the processing of your personal data is restricted in certain circumstances.
If you have any of these requests, contact us on .
Links to other websites
Changes to this policy
If these changes affect how your personal data is processed, we will take reasonable steps to let you know.
Contact us or make a complaint
Please contact us if you:
Have any questions about anything in this document.
Think that your personal data has been misused or mishandled.